BACHELOR OF BUSINESS ADMINISTRATION (BBA)
Programme Objective
Aims
Rationale of the Learning Programme in relation to national and/or regional human resources
demands.
This program is a generalist degree aimed at equipping students with a broad understanding of how organizations operate in different environmental contexts, private, and public. It exposes students to a wide range of issues and challenges faced by managers as they strive to make organizations successful, sustainable and responsible stakeholders in society. Students develop relevant conceptual, analytical, functional, and operational capabilities to equip them to confidently address a range of organizational and managerial challenges in contemporary organizations. The program aims at developing a student’s intellectual ability, executive personality and managerial skills. It is also designed to produce up-to-date, assertive and effective executives for business and other organizations and prepares students for further studies.
Objectives
The four (4) years BBA programme is tailor made to serve the needs of the bright young people who have completed twelve years of education and are looking for a career education in entrepreneurship, management profession or towards higher education in business administration. This programme is open to students who have excellent academic record and high potential for success. Accordingly, candidates for this programme are carefully selected.
The four (4) BBA degree adequately prepares the graduates to be well exposed to the theoretical and practical aspects of today’s dynamic and complex business environment.
The programme curricula offer a rich blend of general education and discipline based core courses including finance & banking, marketing, economics, management and Human Resource Manangement etc. and the specialization based elective courses. The programme builds in the student’s potential for future and enables them to build and maintain balance between the targets of economic success and the limitations of increasing social and environmental responsibility.
Programme Details
INTRODUCTION
ENVIRONMENTAL ANALYSIS
THE ECONOMIC ENVIRONMENT AND BUSINESS
THE DEMOGRAPHIC ENVIRONMENT AND BUSINESS
SOCIAL – CULTURAL ENVIRONMENT AND BUSINESS
THE TECHNOLOGICAL ENVIRONMENT AND BUSINESS
THE ECOLOGICAL ENVIRONMENT AND BUSINESS
THE POLITICAL ENVIRONMENT AND BUSINESS
BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
BUSINESS AND ITS VARIOUS PUBLICS
SOCIETY OF MULTINATIONAL BUSINESS
HRM 190: Principles of Law
Introduction
Nature of Law
Common Law and Equity
Customary Law and the Lex Mercatoria
Contract
Doctrine of Privity of Contract
Misrepresentation and Mistake
BF 190 Business Law
Introduction
Zambian Judicial System
Contract
Misrepresentation and Mistake
Sale of Goods
Doctrine of Agency
Banker and Customer Relationship
BS 150: Principles of Management
Introduction to Management Organization, The managementrocess | ||
• The organizational Culture and the Manager •The external environment and the Manager• The internal environment and the manager | ||
• Foundations and basic elements of Planning• Process of planning and MBO• Effective strategic planning
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BS 260: PRINCIPLES OF MARKETING
Introduction and Organisation
Marketing Management
Product Decisions
Analysing Consumer Markets and Buyer Behaviour
Designing Pricing Strategies and Programmes
Sales Promotion and Marketing Communication Mix.
Managing the Sales Force
Dealing with Competition
BS 360-MARKETING RESEARCH
Nature of Marketing Research
The marketing Research Process and Problem Formulation
Research Design
Attitude measurement
Types and Methods of collecting Data
Sampling Concepts and Procedures
Fieldwork and Non-sampling Error
Data analysis and interpretation
The research Report
Marketing Research and code of ethics
Statistical packages
BS361 ENTERPRISE AND ENTREPRENEURSHIP
INTRODUCTION TO ENTERPRISE AND THE CONCEPTS OF ENTREPRENEURSHIP
BECOMING AN ENTREPRENEUR AND DEVELOPING ENTREPRENEURIAL COMPETENCIES
PRACTICAL APPLICATIONS
STARTING A BUSINESS
Identifying Business Opportunities
Interpreting the Entrepreneurial Environment
Business Planning and Establishing the Enterprise
ENTERPRISE SUCCESS AND GROWTH
Managing Finances
Applying Enterprise Management Skills
Sustaining and Growing Enterprise
BS362 CONSUMER BEHAVIOUR
INTRODUCTION TO CONSUMER BEHAVIOUR
ATTITUDES
CONSUMER NEEDS AND MOTIVATION
PERSONALITY AND CONSUMER PSYCHOGRAPHICS
LEARNING AND MEMORY
PERCEPTION
CONSUMERS AS DECISION MAKERS
CULTURE AND CONSUMER BEHAVIOUR
GROUP INFLUENCE AND OPINION LEADERSHIP
ORGANISATIONS AS CONSUMERS
MARKETING ETHICS AND PUBLIC POLICY
BS 364: SALES MANAGEMENT
UNIT 1: INTRODUCTION TO SALES MANAGEMENT
UNIT 2: ESTABLISHING SALES PLANS & STRATEGIES
UNIT 3: ORGANIZING THE SALES FORCE
UNIT 4: RECRUITING AND SELECTING THE SALES FORCE
UNIT 5: TRAINING, MOTIVATING AND COMPESATING SALES PERSONNEL
UNIT 6: EVALUATION AND CONTROL OF SALES PROGRAMMES
UNIT 7: INTERNATIONAL SELLING
UNIT 8: ETHICAL ISSUES IN SALES MANAGEMENT
UNIT 1: INTRODUCTION TO SALES MANAGEMENT
UNIT 2: ESTABLISHING SALES PLANS & STRATEGIES
UNIT 3: ORGANIZING THE SALES FORCE
UNIT 4: RECRUITING AND SELECTING THE SALES FORCE
UNIT 5: TRAINING, MOTIVATING AND COMPESATING SALES PERSONNEL
UNIT 6: EVALUATION AND CONTROL OF SALES PROGRAMMES
UNIT 7: INTERNATIONAL SELLING
UNIT 8: ETHICAL ISSUES IN SALES MANAGEMENT
BS 390 – COMPANY LAW
Introduction to Company Law
Promoter and Company Relationship
Steps to the Incorporation of Companies
Application for the Incorporation of a Company
Membership of a Company
Rights of Shareholders
Seal & Accounts
BS 380 PERSONNEL ADMINISTRATION AND LABOUR RELATIONS
• The History and evaluation of Management • Organizational theories and different approaches to managementBSP390 LAW FOR PURCHASING AND SUPPLY1.0 Nature Of Commercial Law2.0 Sale Of Goods3.0 Consumer Law4.0 Intellectual Property Law5.0 International Trade6.0 International Trade FinanceBSP 392 PUBLIC PROCUREMENT LAW AND ETHICS1.0 NATURE OF COMMERCIAL LAW2.0 SALE OF GOODS3.0 INTERNATIONAL TRADE6.0 Fraud and Corruption in public procurement7.0 Ethics and Business8.0 Procurement Reforms9.0 Public Procurement Regulation10.0 Legal compliance issues when sourcing from suppliersUnit 4: Corporate governanceYEAR 3BS 360-MARKETING RESEARCHNature of Marketing ResearchThe marketing Research Process and Problem FormulationResearch DesignAttitude measurementTypes and Methods of collecting DataSampling Concepts and ProceduresFieldwork and Non-sampling ErrorData analysis and interpretationThe research ReportMarketing Research and code of ethicsStatistical packagesBS361 ENTERPRISE AND ENTREPRENEURSHIPINTRODUCTION TO ENTERPRISE AND THE CONCEPTS OF ENTREPRENEURSHIPBECOMING AN ENTREPRENEUR AND DEVELOPING ENTREPRENEURIAL COMPETENCIESPRACTICAL APPLICATIONSSTARTING A BUSINESSIdentifying Business OpportunitiesInterpreting the Entrepreneurial EnvironmentBusiness Planning and Establishing the EnterpriseENTERPRISE SUCCESS AND GROWTHManaging FinancesApplying Enterprise Management SkillsSustaining and Growing EnterpriseBS362 CONSUMER BEHAVIOUR
BS 364: SALES MANAGEMENTUNIT 1: INTRODUCTION TO SALES MANAGEMENTUNIT 2: ESTABLISHING SALES PLANS & STRATEGIESUNIT 3: ORGANIZING THE SALES FORCEUNIT 4: RECRUITING AND SELECTING THE SALES FORCEUNIT 5: TRAINING, MOTIVATING AND COMPESATING SALES PERSONNELUNIT 6: EVALUATION AND CONTROL OF SALES PROGRAMMESUNIT 7: INTERNATIONAL SELLINGUNIT 8: ETHICAL ISSUES IN SALES MANAGEMENTBS 390 – COMPANY LAWIntroduction to Company LawPromoter and Company RelationshipSteps to the Incorporation of CompaniesApplication for the Incorporation of a CompanyMembership of a CompanyRights of ShareholdersSeal & AccountsBS 380 PERSONNEL ADMINISTRATION AND LABOUR RELATIONS
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