BACHELOR OF BUSINESS ADMINISTRATION (BBA)
Programme Objective
Aims
Rationale of the Learning Programme in relation to national and/or regional human resources demands.
This program is a generalist degree aimed at equipping students with a broad understanding of how organizations operate in different environmental contexts, private, and public. It exposes students to a wide range of issues and challenges faced by managers as they strive to make organizations successful, sustainable and responsible stakeholders in society. Students develop relevant conceptual, analytical, functional, and operational capabilities to equip them to confidently address a range of organizational and managerial challenges in contemporary organizations. The program aims at developing a student’s intellectual ability, executive personality and managerial skills. It is also designed to produce up-to-date, assertive and effective executives for business and other organizations and prepares students for further studies.
Objectives
The four (4) years BBA programme is tailor made to serve the needs of the bright young people who have completed twelve years of education and are looking for a career education in entrepreneurship, management profession or towards higher education in business administration. This programme is open to students who have excellent academic record and high potential for success. Accordingly, candidates for this programme are carefully selected.
The four (4) BBA degree adequately prepares the graduates to be well exposed to the theoretical and practical aspects of today’s dynamic and complex business environment.
The programme curricula offer a rich blend of general education and discipline based core courses including finance & banking, marketing, economics, management and Human Resource Manangement etc. and the specialization based elective courses. The programme builds in the student’s potential for future and enables them to build and maintain balance between the targets of economic success and the limitations of increasing social and environmental responsibility.
Programme Details
- INTRODUCTION
- ENVIRONMENTAL ANALYSIS
- THE ECONOMIC ENVIRONMENT AND BUSINESS
- THE DEMOGRAPHIC ENVIRONMENT AND BUSINESS
- SOCIAL – CULTURAL ENVIRONMENT AND BUSINESS
- THE TECHNOLOGICAL ENVIRONMENT AND BUSINESS
- THE ECOLOGICAL ENVIRONMENT AND BUSINESS
- THE POLITICAL ENVIRONMENT AND BUSINESS
- BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
- BUSINESS AND ITS VARIOUS PUBLICS
- SOCIETY OF MULTINATIONAL BUSINESS
HRM 190: Principles of Law
Introduction
Nature of Law
Common Law and Equity
Customary Law and the Lex Mercatoria
Contract
Doctrine of Privity of Contract
Misrepresentation and Mistake
BF 190 Business Law
Introduction
Zambian Judicial System
Contract
Misrepresentation and Mistake
Sale of Goods
Doctrine of Agency
Banker and Customer Relationship
BS 150: Principles of Management
Introduction to Management Organization, The managementrocess |
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• The organizational Culture and the Manager • The external environment and the Manager • The internal environment and the manager | ||
• Foundations and basic elements of Planning • Process of planning and MBO • Effective strategic planning |
BS 260: PRINCIPLES OF MARKETING
Introduction and Organisation
Marketing Management
Product Decisions
Analysing Consumer Markets and Buyer Behaviour
Designing Pricing Strategies and Programmes
Sales Promotion and Marketing Communication Mix.
Managing the Sales Force
Dealing with Competition
BS 360-MARKETING RESEARCH
Nature of Marketing Research
The marketing Research Process and Problem Formulation
Research Design
Attitude measurement
Types and Methods of collecting Data
Sampling Concepts and Procedures
Fieldwork and Non-sampling Error
Data analysis and interpretation
The research Report
Marketing Research and code of ethics
Statistical packages
BS361 ENTERPRISE AND ENTREPRENEURSHIP
INTRODUCTION TO ENTERPRISE AND THE CONCEPTS OF ENTREPRENEURSHIP
BECOMING AN ENTREPRENEUR AND DEVELOPING ENTREPRENEURIAL COMPETENCIES
PRACTICAL APPLICATIONS
STARTING A BUSINESS
Identifying Business Opportunities
Interpreting the Entrepreneurial Environment
Business Planning and Establishing the Enterprise
ENTERPRISE SUCCESS AND GROWTH
Managing Finances
Applying Enterprise Management Skills
Sustaining and Growing Enterprise
BS362 CONSUMER BEHAVIOUR
- INTRODUCTION TO CONSUMER BEHAVIOUR
- ATTITUDES
- CONSUMER NEEDS AND MOTIVATION
- PERSONALITY AND CONSUMER PSYCHOGRAPHICS
- LEARNING AND MEMORY
- PERCEPTION
- CONSUMERS AS DECISION MAKERS
- CULTURE AND CONSUMER BEHAVIOUR
- GROUP INFLUENCE AND OPINION LEADERSHIP
- ORGANISATIONS AS CONSUMERS
- MARKETING ETHICS AND PUBLIC POLICY
BS 364: SALES MANAGEMENT
UNIT 1: INTRODUCTION TO SALES MANAGEMENT
UNIT 2: ESTABLISHING SALES PLANS & STRATEGIES
UNIT 3: ORGANIZING THE SALES FORCE
UNIT 4: RECRUITING AND SELECTING THE SALES FORCE
UNIT 5: TRAINING, MOTIVATING AND COMPESATING SALES PERSONNEL
UNIT 6: EVALUATION AND CONTROL OF SALES PROGRAMMES
UNIT 7: INTERNATIONAL SELLING
UNIT 8: ETHICAL ISSUES IN SALES MANAGEMENT
UNIT 1: INTRODUCTION TO SALES MANAGEMENT
UNIT 2: ESTABLISHING SALES PLANS & STRATEGIES
UNIT 3: ORGANIZING THE SALES FORCE
UNIT 4: RECRUITING AND SELECTING THE SALES FORCE
UNIT 5: TRAINING, MOTIVATING AND COMPESATING SALES PERSONNEL
UNIT 6: EVALUATION AND CONTROL OF SALES PROGRAMMES
UNIT 7: INTERNATIONAL SELLING
UNIT 8: ETHICAL ISSUES IN SALES MANAGEMENT
BS 390 – COMPANY LAW
Introduction to Company Law
Promoter and Company Relationship
Steps to the Incorporation of Companies
Application for the Incorporation of a Company
Membership of a Company
Rights of Shareholders
Seal & Accounts
BS 380 PERSONNEL ADMINISTRATION AND LABOUR RELATIONS
Introduction to Management Organization, The managementrocess |
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• The organizational Culture and the Manager • The external environment and the Manager • The internal environment and the manager |
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• Foundations and basic elements of Planning • Process of planning and MBO • Effective strategic planning | ||||||||||||||||||||||||||||||||||||||||
• The History and evaluation of Management • Organizational theories and different approaches to management
BSP390 LAW FOR PURCHASING AND SUPPLY 1.0 Nature Of Commercial Law 2.0 Sale Of Goods 3.0 Consumer Law 4.0 Intellectual Property Law 5.0 International Trade 6.0 International Trade Finance
BSP 392 PUBLIC PROCUREMENT LAW AND ETHICS 1.0 NATURE OF COMMERCIAL LAW 2.0 SALE OF GOODS 3.0 INTERNATIONAL TRADE 6.0 Fraud and Corruption in public procurement 7.0 Ethics and Business 8.0 Procurement Reforms 9.0 Public Procurement Regulation 10.0 Legal compliance issues when sourcing from suppliers Unit 4: Corporate governance YEAR 3 BS 360-MARKETING RESEARCH Nature of Marketing Research The marketing Research Process and Problem Formulation Research Design Attitude measurement Types and Methods of collecting Data Sampling Concepts and Procedures Fieldwork and Non-sampling Error Data analysis and interpretation The research Report Marketing Research and code of ethics Statistical packages BS361 ENTERPRISE AND ENTREPRENEURSHIP INTRODUCTION TO ENTERPRISE AND THE CONCEPTS OF ENTREPRENEURSHIP BECOMING AN ENTREPRENEUR AND DEVELOPING ENTREPRENEURIAL COMPETENCIES PRACTICAL APPLICATIONS STARTING A BUSINESS Identifying Business Opportunities Interpreting the Entrepreneurial Environment Business Planning and Establishing the Enterprise ENTERPRISE SUCCESS AND GROWTH Managing Finances Applying Enterprise Management Skills Sustaining and Growing Enterprise BS362 CONSUMER BEHAVIOUR
BS 364: SALES MANAGEMENT UNIT 1: INTRODUCTION TO SALES MANAGEMENT UNIT 2: ESTABLISHING SALES PLANS & STRATEGIES UNIT 3: ORGANIZING THE SALES FORCE UNIT 4: RECRUITING AND SELECTING THE SALES FORCE UNIT 5: TRAINING, MOTIVATING AND COMPESATING SALES PERSONNEL UNIT 6: EVALUATION AND CONTROL OF SALES PROGRAMMES UNIT 7: INTERNATIONAL SELLING UNIT 8: ETHICAL ISSUES IN SALES MANAGEMENT BS 390 – COMPANY LAW Introduction to Company Law Promoter and Company Relationship Steps to the Incorporation of Companies Application for the Incorporation of a Company Membership of a Company Rights of Shareholders Seal & Accounts BS 380 PERSONNEL ADMINISTRATION AND LABOUR RELATIONS
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