The Marketing Unit is charged with the responsibility of promoting the university brands and motivating the uptake of programmes, products and services by potential students and customers. The unit further coordinates and produces all promotional materials representing the University. Particularly the University focuses on:
- Brand Marketing aimed at promoting and enhancing the university brands. The Unit oversees the advertising, designing and events management to ensure the branding is consistent across all advertising and campaigns as well as oversee the designing of various products sold in the university Apparel and Gift Shop
- Digital Marketing aimed at using ICT technologies to manage the Universities presence on digital platforms. The Unit is responsible for creating and managing content for the website as well as monitoring, managing and maintaining the University social media and its platforms including Instagram, YouTube, Facebook and Twitter to drive traffic to University’s pages and generate interest in the University’s programmes, products and services.