Master of Science in Marketing
Admission Requirements
- Applicants should hold a first degree in business management, marketing, finance, and related fields from a recognized institution and have at least 2 years of practical (work) experience.
- Applicants holding first degrees in areas other than those covered in (a) above would also be considered. These shall have at least 3 years of practical experience.
- Exceptions to (a) and (b) above would be considered on a case-by-case basis.
Stage I
Stage II
Stage III
Stage IV
Stage I
Accounting for non-Financial Managers
Quantitative Methods
Marketing Management
Consumer Behaviour
Stage II
GBSMKT 660 Customer Relationship Management
GBSMKT 662 Branding and Marketing Communications
GBSMKT 664 Selling and Sales Management
GBSMKT 666 Services Marketing
Stage III
GBSMKT 700 Research Methods
GBSMKT 750 Strategic Management
GBSMKT 760 International Marketing
GBSMKT 762 Retail Marketing Management
GBSMKT 764 B2B Marketing
GBSMKT 766 Public Relations
Stage IV
GBS 800 Research Project