{"id":144,"date":"2025-01-21T10:51:47","date_gmt":"2025-01-21T10:51:47","guid":{"rendered":"https:\/\/www.cbu.ac.zm\/schoolsAndUnits\/lusakacampus\/?page_id=144"},"modified":"2025-03-24T08:38:26","modified_gmt":"2025-03-24T08:38:26","slug":"master-of-science-in-marketing","status":"publish","type":"page","link":"https:\/\/www.cbu.ac.zm\/schoolsAndUnits\/lusakacampus\/master-of-science-in-marketing\/","title":{"rendered":"Master of Science in Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"144\" class=\"elementor elementor-144\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dce30ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dce30ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5954ec2\" data-id=\"5954ec2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d4dab6 elementor-widget elementor-widget-heading\" data-id=\"7d4dab6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><p class=\"MsoNormal\" style=\"margin-top:0cm;margin-right:0cm;margin-bottom:0cm;\nmargin-left:49.65pt;margin-bottom:.0001pt;text-align:justify;text-indent:0cm;\nline-height:115%;mso-list:l0 level2 lfo1;tab-stops:49.65pt;border:none;\nmso-padding-alt:31.0pt 31.0pt 31.0pt 31.0pt;mso-border-shadow:yes\"><b><span lang=\"EN-US\" style=\"font-size:12.0pt;line-height:115%;font-family:&quot;Tahoma&quot;,sans-serif;\nmso-fareast-font-family:Tahoma;color:black\">Master of Science in Marketing <\/span><\/b><span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-weight: var( --e-global-typography-primary-font-weight );\"><\/span><\/p><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8870135 elementor-widget elementor-widget-text-editor\" data-id=\"8870135\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>Admission Requirements<\/strong><\/span><\/p><ol><li>Applicants should hold a first degree in business management, marketing, finance, and related fields from a recognized institution and have at least 2 years of practical (work) experience.<\/li><li>Applicants holding first degrees in areas other than those covered in (a) above would also be considered. These shall have at least 3 years of practical experience.<\/li><li>Exceptions to (a) and (b) above would be considered on a case-by-case basis.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db6b225 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"db6b225\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2301\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2301\" aria-expanded=\"false\">Stage I<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2302\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2302\" aria-expanded=\"false\">Stage II<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2303\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2303\" aria-expanded=\"false\">Stage III<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2304\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2304\" aria-expanded=\"false\">Stage IV<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2301\" aria-expanded=\"false\">Stage I<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2301\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2301\" tabindex=\"0\" hidden=\"false\"><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">Accounting for non-Financial Managers<\/span><\/p><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">Quantitative Methods<\/span><\/p><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">Marketing Management<\/span><\/p><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span style=\"font-family: Tahoma, sans-serif; font-size: 12pt; color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight );\">Consumer Behaviour<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2302\" aria-expanded=\"false\">Stage II<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2302\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2302\" tabindex=\"0\" hidden=\"hidden\"><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">GBSMKT 660\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Customer Relationship Management<\/span><\/p><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">GBSMKT 662\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Branding\u00a0and Marketing Communications<\/span><\/p><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">GBSMKT 664\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Selling and Sales Management<\/span><\/p><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span style=\"font-family: Tahoma, sans-serif; font-size: 12pt; color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">GBSMKT 666<\/span><span style=\"font-family: Tahoma, sans-serif; font-size: 12pt; color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><span style=\"font-family: Tahoma, sans-serif; font-size: 12pt; color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">Services\u00a0Marketing<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2303\" aria-expanded=\"false\">Stage III<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2303\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2303\" tabindex=\"0\" hidden=\"hidden\"><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">GBSMKT 700\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Research Methods<\/span><\/p><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">GBSMKT 750\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Strategic\u00a0Management<\/span><\/p><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">GBSMKT 760\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 International\u00a0Marketing<\/span><\/p><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">GBSMKT 762\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Retail\u00a0Marketing Management<\/span><\/p><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">GBSMKT 764\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 B2B Marketing<\/span><\/p><p style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span style=\"font-family: Tahoma, sans-serif; font-size: 12pt; color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">GBSMKT 766<\/span><span style=\"font-family: Tahoma, sans-serif; font-size: 12pt; color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><span style=\"font-family: Tahoma, sans-serif; font-size: 12pt; color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight ); text-align: left;\">Public\u00a0Relations<\/span><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2304\" aria-expanded=\"false\">Stage IV<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2304\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2304\" tabindex=\"0\" hidden=\"hidden\"><p class=\"MsoNormal\" style=\"text-align: justify; line-height: 115%; margin: 0cm 0cm 0cm 49.65pt;\"><span lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Tahoma',sans-serif; mso-fareast-font-family: Tahoma;\">GBS 800\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Research Project<\/span><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a440f5e elementor-button-success elementor-align-left elementor-widget elementor-widget-button\" data-id=\"a440f5e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs elementor-animation-skew-forward\" href=\"https:\/\/www.cbu.ac.zm\/opus\/applyNew\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope-open\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Apply Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Master of Science in Marketing Admission Requirements Applicants should hold a first degree in business management, marketing, finance, and related fields from a recognized institution and have at least 2 years of practical (work) experience. Applicants holding first degrees in areas other than those covered in (a) above would also be considered. These shall have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-144","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.cbu.ac.zm\/schoolsAndUnits\/lusakacampus\/wp-json\/wp\/v2\/pages\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cbu.ac.zm\/schoolsAndUnits\/lusakacampus\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cbu.ac.zm\/schoolsAndUnits\/lusakacampus\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cbu.ac.zm\/schoolsAndUnits\/lusakacampus\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cbu.ac.zm\/schoolsAndUnits\/lusakacampus\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":13,"href":"https:\/\/www.cbu.ac.zm\/schoolsAndUnits\/lusakacampus\/wp-json\/wp\/v2\/pages\/144\/revisions"}],"predecessor-version":[{"id":995,"href":"https:\/\/www.cbu.ac.zm\/schoolsAndUnits\/lusakacampus\/wp-json\/wp\/v2\/pages\/144\/revisions\/995"}],"wp:attachment":[{"href":"https:\/\/www.cbu.ac.zm\/schoolsAndUnits\/lusakacampus\/wp-json\/wp\/v2\/media?parent=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}