BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Programme Objective

Aims  

Rationale of the Learning Programme in relation to national and/or regional human resources

demands.

This program is a generalist degree aimed at equipping students with a broad understanding of how organizations operate in different environmental contexts, private, and public. It exposes students to a wide range of issues and challenges faced by managers as they strive to make organizations successful, sustainable and responsible stakeholders in society. Students develop relevant conceptual, analytical, functional, and operational capabilities to equip them to confidently address a range of organizational and managerial challenges in contemporary organizations. The program aims at developing a student’s intellectual ability, executive personality and managerial skills. It is also designed to produce up-to-date, assertive and effective executives for business and other organizations and prepares students for further studies.

Objectives

The four (4) years BBA programme is tailor made to serve the needs of the bright young people who have completed twelve years of education and are looking for a career education in entrepreneurship, management profession or towards higher education in business administration. This programme is open to students who have excellent academic record and high potential for success. Accordingly, candidates for this programme are carefully selected.

The four (4) BBA degree adequately prepares the graduates to be well exposed to the theoretical and practical aspects of today’s dynamic and complex business environment.

The programme curricula offer a rich blend of general education and discipline based core courses including finance & banking, marketing, economics, management and Human Resource Manangement etc. and the specialization based elective courses. The programme builds in the student’s potential for future and enables them to build and maintain balance between the targets of economic success and the limitations of increasing social and environmental responsibility.


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Programme Details


YEAR 1

  • BS /BSP 153: BUSINESS ENVIRONMENT

    1. INTRODUCTION
    2. ENVIRONMENTAL ANALYSIS
    3. THE ECONOMIC ENVIRONMENT AND BUSINESS
    4. THE DEMOGRAPHIC ENVIRONMENT AND BUSINESS
    5. SOCIAL - CULTURAL ENVIRONMENT AND BUSINESS
    6. THE TECHNOLOGICAL ENVIRONMENT AND BUSINESS
    7. THE ECOLOGICAL ENVIRONMENT AND BUSINESS
    8. THE POLITICAL ENVIRONMENT AND BUSINESS
    9. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
    10. BUSINESS AND ITS VARIOUS PUBLICS
    11. SOCIETY OF MULTINATIONAL BUSINESS
  • HRM 190: Principles of Law

    Introduction

    Nature of Law

    Common Law and Equity

    Customary Law and the Lex Mercatoria

    Contract

    Doctrine of Privity of Contract

    Misrepresentation and Mistake

  • BF 190 Business Law

    Introduction

    Zambian Judicial System

    Contract

    Misrepresentation and Mistake

    Sale of Goods

    Doctrine of Agency

    Banker and Customer Relationship

  • BS 150: Principles of Management

    Introduction to Management Organization, The managementrocess
    •         The History and evaluation of Management •         Organizational theories and different approaches to management
    •         The organizational Culture and the Manager •         The external environment and the Manager •         The internal environment and the manager
    •         Foundations and basic elements of Planning •         Process of planning and MBO •         Effective strategic planning
    •         Decision Making •         The manager‟s role as decision maker •         Decision making process •         Basics of Strategic Management •         Case of Strategic Management •         Strategic management process
    •         Organizational Structure •         Types of organizational structures •         Case Decision-making
    •         Human Resource Management •         HRM processes
    •         Motivation its theories •         Current issues in Motivation
    •         Team work and Group Behaviour •         Case of team and team work
    •         Leadership and its characteristics •         Leadership styles and behaviours •         The process of Control •         The Control Standards
    •         Case of controlling •         staffing

YEAR 2

  • BS 260: PRINCIPLES OF MARKETING

    Introduction and Organisation

    Marketing Management

    Product Decisions

    Analysing Consumer Markets and Buyer Behaviour

    Designing Pricing Strategies and Programmes

    Sales Promotion and Marketing Communication Mix.

    Managing the Sales Force

    Dealing with Competition


YEAR 4

  • BS450 Strategy and Strategic Management

    THE STRATEGIC MANAGEMENT PROCESS

    THE ESSENTIAL ENTREPRENEURIAL TASKS

    TECHNIQUES OF INDUSTRY AND COMPETITIVE ANALYSIS

    GENERIC BUSINESS STRATEGIES AND INDUSTRY ENVIRONMENT

    GENERIC CORPORATE STRATEGIES

    BUILDING AND DEFENDING COMPETITIVE ADVANTAGES

    TECHNIQUES FOR STRATEGY ANALYSIS AND CHOICE OF STRATEGY

    IMPLEMENTNG STRATEGY, ORGANISATION STRUCTURE, DISTINCTIVE

    COMPETENCE AND RESOURCE ALLOCATION

    IMPLEMENTING STRATEGY, COMMITMENT, CULTURE, SUPPORT SYSTEMS AND LEADERSHIP

    EVALUATION AND CONTROL OF STRATEGY

  • BS 452 – ORGANISATIONAL THEORY & BEHAVIOUR

    THE OVERVIEW OF ORGANISATIONAL BEHAVIOUR

     THE FOUNDATIONS OF INDIVIDUAL BEHAVIOUR

    ORGANISATIONAL PROCESSES AND APPLICATIONS

    ORGANISATIONAL CHANGE AND DEVELOPMENT

  • BS 466 - Services Marketing

    1. Introduction
    1. An Integrative Framework for Marketing Service
    1. Quality: The Foundation for Service Marketing
    1. Building a Services Marketing Organization
    1. Maximizing Services Marketing Potential
    1. Resource and Demand Management
    1. Management Communication in Service Markets
    1. Strategic Management in Service Organizations
    1. Competition and Adaptation
  • BS490 Introduction to Intellectual Property and Business

     The Concept of Property

    INTELLECTUAL PROPERTY AND THE ECONOMIC SYSTEM

    INTELLECTUAL PROPERTY AREAS AND THEIR PROTECTION

    INSTITUTIONS OF INTELLECTUAL PROPERTY

    RIGHTS OF HOLDERS OF INTELLECTUAL PROPERTY

    THE LEGAL FRAMEWORK OF INTELLECTUAL PROPERTY ZAMBIA

    COLLECTIVE MANAGEMENT AND INTELLECTUAL PROPERTY

    PIRACY AND COUNTERFEIT PRACTICES

    SETTLEMENT OF DISPUTES AND MECHANISMS FOR ENFORCEMENT OF INTELLECTUAL PROPERTY LAWS

    CONTEXTUALISATION OF INTELLECTUAL PROPERTY BY DISCIPLINE (APPLICATIONS)

    SPECIAL TOPICS IN INTELLECTUAL PROPERTY

  • BS 400: Thesis

    This course is designed to give an overview of the principles and methods of business research: identification of research question, development of theoretical framework and model, securing the respondents, making a test investigation,sampling, collecting data, types and errors of collected data, tabulating and analyzing the information, interpreting the findings and stating the conclusion through a series of class projects. Practical experience is offered to the students on how research techniques and procedures are applied to solve the business problems. This course is also designed to encourage the students to explore the application of theories that have been predominantly developed in Western cultures by using different research method techniques. An understanding of the relevance of Western research for local practice would help students to explore various business related problems and their plausible solutions from indigenous perspective. The course will also help the students in understanding the importance of the business research as a management decision tool and in dealing with various business-related theoretical and applied problems.

YEAR 3

  • BS 360-MARKETING RESEARCH

    Nature of Marketing Research

    The marketing Research Process and Problem Formulation

    Research Design

    Attitude measurement

    Types and Methods of collecting Data

    Sampling Concepts and Procedures

    Fieldwork and Non-sampling Error

    Data analysis and interpretation

    The research Report

    Marketing Research and code of ethics

    Statistical packages

  • BS361 ENTERPRISE AND ENTREPRENEURSHIP

     INTRODUCTION TO ENTERPRISE AND THE CONCEPTS OF ENTREPRENEURSHIP

    BECOMING AN ENTREPRENEUR AND DEVELOPING ENTREPRENEURIAL COMPETENCIES

    PRACTICAL APPLICATIONS

    STARTING A BUSINESS

    Identifying Business Opportunities 

     Interpreting the Entrepreneurial Environment

    Business Planning and Establishing the Enterprise

    ENTERPRISE SUCCESS AND GROWTH     

                      Managing Finances 

          Applying Enterprise Management Skills

          Sustaining and Growing Enterprise

  • BS362 CONSUMER BEHAVIOUR

    1. INTRODUCTION TO CONSUMER BEHAVIOUR
    2.  ATTITUDES
    3.  CONSUMER NEEDS AND MOTIVATION
    4.  PERSONALITY AND CONSUMER PSYCHOGRAPHICS
    5.  LEARNING AND MEMORY
    6.  PERCEPTION
    7.  CONSUMERS AS DECISION MAKERS
    8.  CULTURE AND CONSUMER BEHAVIOUR
    9. GROUP INFLUENCE AND OPINION LEADERSHIP
    10. ORGANISATIONS AS CONSUMERS
    11.  MARKETING ETHICS AND PUBLIC POLICY
  • BS 364: SALES MANAGEMENT

    UNIT 1:  INTRODUCTION TO SALES MANAGEMENT

    UNIT 2:  ESTABLISHING SALES PLANS & STRATEGIES

    UNIT 3:  ORGANIZING THE SALES FORCE

    UNIT 4:  RECRUITING AND SELECTING THE SALES FORCE

    UNIT 5:  TRAINING, MOTIVATING AND COMPESATING SALES PERSONNEL

    UNIT 6: EVALUATION AND CONTROL OF SALES PROGRAMMES

    UNIT 7: INTERNATIONAL SELLING

    UNIT 8: ETHICAL ISSUES IN SALES MANAGEMENT

  • BS 390 – COMPANY LAW

    Introduction to Company Law

    Promoter and Company Relationship

    Steps to the Incorporation of Companies

    Application for the Incorporation of a Company

    Membership of a Company

    Rights of Shareholders

    Seal & Accounts

  • BS 380 PERSONNEL ADMINISTRATION AND LABOUR RELATIONS

    Introduction to Management Organization, The managementrocess
    •         The History and evaluation of Management •         Organizational theories and different approaches to management
    •         The organizational Culture and the Manager •         The external environment and the Manager •         The internal environment and the manager
    •         Foundations and basic elements of Planning •         Process of planning and MBO •         Effective strategic planning
    •         Decision Making •         The manager‟s role as decision maker •         Decision making process •         Basics of Strategic Management •         Case of Strategic Management •         Strategic management process
    •         Organizational Structure •         Types of organizational structures •         Case Decision-making
    •         Human Resource Management •         HRM processes
    •         Motivation its theories •         Current issues in Motivation
    •         Team work and Group Behaviour •         Case of team and team work
    •         Leadership and its characteristics •         Leadership styles and behaviours •         The process of Control •         The Control Standards
    •         Case of controlling •         staffing
  • BSP390 LAW FOR PURCHASING AND SUPPLY

    1.0     Nature Of Commercial Law

    2.0     Sale Of Goods

    3.0     Consumer Law

    4.0     Intellectual Property Law

    5.0     International Trade

    6.0     International Trade Finance

     
  • BSP 392 PUBLIC PROCUREMENT LAW AND ETHICS

    1.0  NATURE OF COMMERCIAL LAW

    2.0  SALE OF GOODS

    3.0  INTERNATIONAL TRADE

    6.0 Fraud and Corruption in public procurement

    7.0 Ethics and Business

    8.0 Procurement Reforms

    9.0 Public Procurement Regulation

    10.0 Legal compliance issues when sourcing from suppliers

    Unit 4: Corporate governance